In these challenging times, investing in relationships and education is more important than ever. At VIVE Cooking School, we’re proud to partner with brands that value this approach—like SMEG, who recently used our unique kitchen venue for a hands-on retailer training session with Harvey Norman.
Why Education Matters
In today’s competitive retail environment, product knowledge is everything. SMEG understands that equipping their retail partners with the right information leads to better customer service and, ultimately, happier end consumers. Hosting their training at our venue gave Harvey Norman’s team the opportunity to experience SMEG appliances firsthand, empowering them with real insight they can pass on to customers.
The Power of Collaboration
At VIVE, we are privileged to collaborate with the dedicated SMEG team, including David Brenton, MDA Retail Field Sales Manager, Samantha Gaetani, MDA Account Manager, Reza Tashk, Account Manager, Rodney Manauzzi, National Training Manager and Product Manager, and Matt Kneipp, Chef Economist. Together, they design meaningful training sessions that make full use of our venue’s hands-on learning environment, helping retailers gain an in-depth understanding of SMEG’s innovative appliances.
Real Tools for Real Results
There’s no substitute for hands-on experience, and our venue is designed to make learning both practical and engaging. SMEG’s training at VIVE didn’t just involve presentations—it gave retailers the chance to test SMEG’s appliances in a real-world kitchen setting. This interactive approach helps retailers gain confidence in the products, which translates to better customer service.
VIVE’s Unique Venue: The Perfect Space for Collaboration
Our kitchen isn’t just a place to cook—it’s a flexible, professional space perfect for corporate training and team-building activities. Whether it’s product training or a team-building cooking class, our venue hire offers an immersive experience that helps participants connect with the task at hand. SMEG’s decision to host their training at VIVE speaks to the quality and versatility of our venue.
Strengthening Relationships Through Education
It’s not just about the products—it’s about the relationships. SMEG’s partnership with VIVE and Harvey Norman highlights the importance of investing in meaningful connections. By dedicating time and resources to these training sessions, SMEG is demonstrating its commitment to building stronger, more informed retail teams. At VIVE, we’re thrilled to play a role in this collaborative journey.
In a time when customer expectations are higher than ever, it’s refreshing to see brands like SMEG prioritising education. By choosing VIVE Cooking School’s unique venue for their training sessions, they’re ensuring that every customer gets the best possible experience.
So here’s to partnerships that elevate us all—and to the power of education and collaboration in creating better customer experiences, whether through SMEG’s state-of-the-art appliances or in our kitchen.
If you’re looking for a venue to conduct training or a product launch, and you need a state-of-the-art kitchen fitted with world-class SMEG appliances, we’d be delighted to hear about your project. Connect with us!
